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Issues With Data Privacy And What We Can Do About It.

2 days ago - Technology

Picture this scenario: You're watching the news and the weather person says that on the next day there might be a tornado where you live. What would responsible people do? They'd probably safe proof their houses with boards on the windows and stay home, right? And that's exactly what we should be doing with our data privacy! Safe proofing it against all the issues and damages that have surfaced in the past years. Can your business provide verifiable solutions, traceability, and transparency to your customers? Can your website tackle privacy concerns without annoying users with privacy notifications and too many restrictions? To better understand how important data privacy is and how this matter affects your business, let's first go through the biggest challenges your company might face in data privacy and security.

- Lack of Freedom Most of our favorite online services are free, or are they? We might not pay a fee to use them, but do not be fooled, there's definitely a price to pay: your personal data. It has become so common for organizations to track our online data that most of us don't even realize the extent to which we're being tracked. They say our data is needed in order to better understand our needs and be able to personalize advertising and marketing. But is that really an advantage? Do we want our online freedom to be taken away just like that? The internet is full of scams and being online usually means that you are susceptible to security risks. But once people fully realize the consequences of this price they pay, they will demand that businesses safeguard their data and hand control back to them, the customer.

- Information Mishandling The moment you enter most of the websites today, you are being spied by a number of trackers. They keep a record of your search history and track all your online activities in order to get a clear picture of who you are and what you like. Even if companies use it just for advertisement purposes, this information is not encrypted and can be accessed by anyone. This mishandling of personal information may lead to serious consequences. Cybercriminals might use your data for unauthorized and illegal activities, risking your online existence as a business or just as an individual. Your business must be able to manage compliance and data privacy from any source, different operating systems, and multiple apps, as employees might use different devices at work, meaning more data to manage. People handling your business website are humans, and humans are imperfect, and they can significantly affect your data privacy and protection. Security analysts claim that human error is the biggest challenge in data privacy and security. Uninformed and unaware employees can use weak passwords, mistakenly delete data, fall for phishing scams, and browse websites not under acceptable use. So, you must have a team of security experts that have security awareness and enough training to reduce those risks. But then you might be asking yourself: Is there anything I can do to protect my data? And the answer is: yes! Increasing use of personal data puts data privacy at the top of your business's risk management goal. It needs to be the focus of your data strategy and staff training. The way companies handle customer data privacy is a point of differentiation and even a source of competitive business advantage. We can take your website security to the enterprise level with:

- Malware protection - 100% Total Uptime - Hack Protection - DDoS Attack Mitigation - Brute Force Attack Protection

Keeping your systems secure and preventing data privacy issues at the enterprise level might seem a costly investment, but the costs of data breach are remarkably higher, so you need to face the music and invest properly.

Investing in Web Design Is a Must and I'll Prove It

2 days ago - Technology

We all like to think that we're not superficial beings and that looks don't matter that much. Well, sorry to disappoint you, but looks do matter! At least when it comes to web designs. According to research, 75% of people will believe a business is credible based on their website design (source: Stanford Web Credibility Research). So, even if you have the brightest business on the market, it still won't thrive unless your web design says so. I said I would prove that web design is an essential investment for you company, so let's get down to it. Here are 5 reasons why you must invest in enterprise-level web design:

1 – First Impressions

Whether consciously or not, we are all drawn to beautiful things. It's part of the human nature. According to a study from Google, making a first impression only takes 50 milliseconds. That's how long it takes for a potential customer to decide if your website is worth checking or not. In 0,05 seconds, there's no time to read nor click on anything, it's all based on your visual appeal. Let's consider the offline world for a second. When you enter a store, you are more likely to stay there and go look through their products if there's a smiley and helpful person at the door to greet you. Your website is just like that employee at the door. If it is positive, modern, and inviting, your customers will feel more welcome on your page. You'll give the impression that you are open and welcoming to new people who visit your website.

2 – Navigation All we want is to navigate on user-friendly websites. There's nothing worst than struggling to find your way around a page. So, your web design must make it easy for potential customers to find what they're looking for on your website. Frustrated users will leave and never go back, but if they can get access to information quickly and easily, odds are the leads will remain on your page. Although visual elements are great for engagement, some businesses go overboard with the images. The websites are crowded with photos and videos, and this might feel overwhelming and cluttered. A good web design must be able to balance all of this. Having a responsive design is also crucial for an enterprise-level user experience. Most of the online searches today are carried out on mobile devices, so you need your high-class design to adapt its size and content to any device.

3 – Brand Personality and Credibility As it's clear that your business's credibility will be judged by the way your website looks, you need to offer a modern and professional design that encourages trust. If you have a poorly designed website, potential clients might doubt your legitimacy. Your target audience will only get familiar with your brand if you show consistency across your page. There must be a brand personality so that users can recognize your business by just taking a glance at your logo, color scheme and style. Your website design should reflect your business and show clients that they're in the right place. There will always be many competitors out there trying to outrank your business, but if you have a high-quality well-designed website, you will surely stand out from the crowd. Seeing the amount of effort you put into your website's design will assure your potential customers that you will also put a lot of effort into serving them well.

4 – SEO and Conversion By now we have already established that web design is very important, right? But there's no use of having a perfectly designed website if no one will ever see it on the search engines! How your design will work behind-the-scenes will deeply affect how many people your website can reach and potentially convert. Web design elements and practices will determine how search engine spiders crawl and index your website. So, if it has too many large images and clumsy coding, your beautiful website will have no visibility, hence no engagement. Once you've managed to have your website found on the search engines, you'll need your customers to act on it. A Good web design shows users where you want them to look. The design helps to draw attention to call to action buttons and clickable elements, such as contact or a special offer.

5 - Mobile User Experience Yeah, yeah, I know I have already talked about a design that works well on mobile devices too! But this is such an important differential that it deserved a topic of its own. Because of its size and the fact that when we open a website on the cell phone it's because we're in a hurry or not at home, it's harder to understand everything we see. And that is why designers must put an extra thought when creating a website for mobile devices. Did you notice that I used the verb “create” and not “adapt”? Adapting a website to fit our small handheld screens is not good enough. Users need navigation, content, and visual design elements to be as intuitive as possible. Your mobile website needs to clearly show users important content and calls-to-action. Enterprise level mobile user experience means that even though you're navigating on a website, it feels like an app. Your desktop website cannot just have a version for mobile devices, it must be a completely different experience for your target audience. Our rapidly evolving internet consumers won't settle for adapted websites where time is wasted, so why should your business? We at Enterprise Level are not limited to Wordpress, Webflow, or any web design platforms. Our clients have freedom to create while our team of experts will ensure their chosen design offers an exceptional experience, attracting engaged and loyal customers.

5 Reasons Why WordPress is NOT for Enterprise-Level Businesses

2 days ago - Technology

Have you ever wondered why big companies don't use WordPress to make their websites? Afterall it's free! Well, today we'll go through 5 reasons why WordPress is not a good enough tool for Enterprise-Level businesses. First things first: what is WordPress? WordPress is a content management system for creating and managing the content of a website, including wikis, blogs and discussion boards. It's a very popular tool that provides users with templates that can be customized. So, if it's free, customizable and hundreds of million websites use it, why shouldn't you?

Are you a small business or just wants a blog to write about your daily misadventures? If your answer was “yes”, then by all means, go for it! WordPress will meet your basic needs. But it your answer was “no” and you are or want to become an Enterprise-Level business, stay away from it! And now I'll tell you why:

1 – Not scalable

WordPress is a great tool for blogs. Why? Because blogs don't grow. Companies do! So, if you want your business to expand and convert visitors into customers, you need a more intelligent and functional CMS-based solution. One that will provide your business with all required modern automation and management tools. They do say they offer scalable websites, but people that look for WordPress are usually not tech-savvy, and would struggle a lot in order to make the slightest change. If growth is what you envision for your business, WordPress is not the best choice of technology for website development.

2 – Too slow

WordPress provides user-friendly tools so that you can create and manage your website. It uses a programming language (PHP) that needs to be translated into HTML before people can actually see something on their screens. This process slows down the load time of the webpages, and nobody has patient for that. According to Google, a 3-second delay can increase the probability of bounce by 32%. And it has started pushing slow-loading websites further down in its search results, leading to fewer clicks and views. If you want to make your WordPress website cooler, safer, or even faster, you'll need tons of plug-ins. And guess what? They will add bulkiness to your site, and make it even slower. Not to mention crowded databases, heavy images and themes, and unoptimized homepages.

3 – Security Issues

Not only do the necessary plug-ins make your website slower, but they are also possible entryways for malware and hackers. The more popular a CMS platform, the more targeted it becomes of hackers and spammers. The widespread use of WordPress attracted people who specialize in finding bugs in the base code or in the many plug-ins. WordPress is an “open source”, meaning that anyone can create themes and plug-ins and they are not analyzed nor monitored in any ways. So, users can download plug-ins that contains bugs and malware and not even realize they're vulnerable to malicious actions. Even downloading reliable security plug-ins will not assuredly protect you from security hacks and malicious activities such as backdoors, drive-by downloads, pharma hacks, malicious redirects, and forms spamming.

4 – Poor SEO

Which business does not hope to see its website on top of a Google search? But in order for that to happen, you need to have high-quality SEO. WordPress only provides basic optimization, so if you want to boost your website, you have to download special SEO plug-ins, which we already know what that means! Slower webpages, fewer views, lower search rankings, less customers. Having analytics integrated to your website is also a MUST nowadays. You need to understand who visits your site, how they got there, keyword terms, time per page, conversion rates and so many other metrics necessary for strategic marketing. But guess what? There are plug-ins you can install!

5 – No Customer Service

No customer service, no customer loyalty! It's as simple as that! Should you need any kind of support for your website, you'll have to rely on forums and blogs. And be ready to hire designers and developers, because in case you're not an expert, the ease you went after with WordPress might as easily become your worst nightmare. We do have to hand it to WordPress: they offer a wide variety of stylish website designs, aka themes. Each theme contains a color scheme, widget locations, layouts, fonts, and all that fuss. But what's the problem with pre-made templates? They're all the same! Businesses might change this or that, but it'll still be an off-the-rack website. No Enterprise-Level company should settle for that. Using a WP website might seem simple, but only if you do not want any special design or feature. So, the real question is: Do you want a basic website for your business, or do you want to stand out from your competitors?

In case you answered the latter, you need an Enterprise-Level solution. Your corporate website needs to be fast, secure, customized, exclusive, and have detailed analytics for your marketing. Instead of spending extra time and money on fixing a basic and boring WordPress-based website, you should seek the best! At Enterprise Level, we make sure your website isn't just a virtual destination on a map. For us, it is a unique combination of design, art, and technology. We provide an exceptional experience for customers while ensuring they get precisely what they need.